Brand Strategy

Visual Identity

Messaging

Mission

Your business purpose, promise, and what you stand for

We train practitioners from all modalities the specialized hands-on skillset of Muscle Activation Techniques. Various levels of MAT Certifications are achieved for this technique, awarding and requiring maintenance of the highest standard of MAT skill set and client care. MAT Practitioners act as change agents in reversing the worldwide epidemic of muscular imbalances causing many people pain and injury. We facilitate the broadest integration of Muscle Activation Techniques over the globe. We provide the greatest opportunity for practitioners looking to expand their service offerings and advance their outcomes.

Our Story

A narrative that connects and resonates with audiences

Greg Roskopf started his career in California as a Strength and Conditioning Coach at Fresno State University from 1985-1988. He received his Masters Degree in Physical Education with an Emphasis in Exercise Science from Fresno State University. Greg left his full time role as a strength coach in 1988 to develop a business in personal training and sports performance, yet continued to work with Fresno State’s medical staff, until he was hired to work full time with the Denver Broncos in 1997.

Jumping forward, today we see the results of his research in the modality we now call Muscle Activation Techniques. This systematic process is designed to evaluate and correct the muscle imbalances that contribute to chronic pain, injury and altered performance levels.

Core Value

Principles that drive and inform your team culture

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Vision

What your business aspires to be in the future beyond its mission

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Logo

A symbol that serves as the beacon of your brand

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Color

A palette of hues that define your brand’s impression

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Typography

A family of fonts that are used across your communications

Montserrat

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This Is A Headline

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Mulish

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Photography

An imagery style that sets the art direction for your brand

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Tagline

A one liner that captures the essence of your brand

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